Art existed in my life at a very early age. I was always drawing, sketching, and creating. I have been working professionally as an artist in feature films and games for nearly 20 years. Creating visuals has always been second nature to me, but I always knew something was missing. I wanted my art to live outside a screen. I wanted it to be worn, lived in, and felt.

Music was always there.

I grew up on rock music early on, and the moment I found it, I never looked back. I knew it would be part of my life forever. Rock was not just something I listened to, it became part of who I am. As the years went on, I discovered heavier sounds and darker genres. That path eventually led me to the Norwegian Black Metal scene. The blast beats, the cold atmosphere, and the raw Scandinavian sound gave me chills to my bones. Today, Black Metal is my go to source of music and inspiration, but the roots are always there. Nothing hits harder than good old rock and roll and heavy metal.

Music, to me, has never been just about the sound.

It is visual. It is attitude. It is identity.

As a kid, I would stare at cassette tapes and vinyl records for hours. Album art, band photos, and the way musicians dressed mattered just as much as the music itself. What bands wore, how they stood, their attitude, and how they looked all told a story. I did not just want to hear the music. I wanted to be part of it. I wanted to look like it. I wanted to live it.

That obsession never left.

Rock culture is not about blending in. Musicians and fans use style as a form of self expression, a way to show who they are without asking for permission. That way of thinking stayed with me. I never wanted to disappear into the norm or chase what was popular. Rock gave me a place where individuality was not questioned. It was expected.

That is where Saro Black comes from.

It comes from a lifetime of drawing, listening, and living for the music. From album art, dark stages, and sounds that leave a mark. It comes from the desire to bring my own unique visual style into the rock and metal culture, and add something personal to the world that shaped me.

This brand exists because that obsession never faded.